The problem with "support Black businesses" — and what actually works.

We hear it constantly. "Support Black businesses." But what does that actually mean? Posting on social media? Liking a tweet? Sharing a link? Here's the truth: the most powerful thing you can do is give a Black business your first rand. Your first contract. Your first referral. Not your sympathy. Your spend. The infrastructure to find and verify Black businesses now exists — blackbiz.co.za. But infrastructure without action is just architecture. What's the single most impactful thing you've done to support a Black-owned business this year? Drop it below. 👇🏾 Real answers only.